Fast food chains get a bad rap around the world, but KFC’s Add Hope campaign is something that I think plenty of companies in general can aspire to.
They’ve raised a whopping R210 million (and rising!) over the last six years, and KFC’s Add Hope currently feeds over 70 000 children every month, through 90 carefully selected national and community beneficiaries. I mean come on, that’s impressive hey?
October is World Hunger Month and KFC wants you to see hope through the eyes of the children of South Africa. When you see hope through the eyes of a child, you see the world in a different way, because children always believe that tomorrow will be better. They know that one day they will be doctors, astronauts or police officers.
KFC wants you to help them help these kids to reach their dreams and aspirations by Adding Hope.
Food security is one of the basic needs on Maslows hierarchy of needs, yet, in South Africa 3,3 million children go to bed hungry every night. You may have no problem providing for this physiological need on a daily basis, but 3,165 million children in South Africa live with household hunger. Malnutrition is associated with more than half of all childhood deaths and the startling stats extend beyond this.
With the Add Hope national feeding initiative, KFC is making a difference, R2 at a time. Whenever you order a meal from any KFC, you can add ‘hope’ off the menu for just R2. This R2 goes directly to buying a meal for a hungry child.
“They’ve raised a whopping R210 million (and rising!) over the last six years…”
Help a child make their dreams come true during World Hunger Month and Add Hope.
It’s R2 people! TWO RAND! If you go and get yourself a Twister or a little pack of Chicken Pops, then stick that extra in. It might be nothing for you, but KFC are turning that ‘nothing’ into something.