Add Hope During World Hunger Month

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About a week or so ago i tweeted about KFC’s awesome Add Hope initiative that is now able to feed 70 000 children in South Africa a month. I must be honest, i wasn’t sure how many people were really adding R2 onto their KFC orders, and whether the money was actually going to the right places, i’m extremely happy to see that people are donating and the money is actually ending up with the children. I wasn’t the only one impressed with the stats, or surprised at how well KFC have been doing with their campaign, so i thought i’d elaborate a little more on what KFC are actually doing, and why.

Seeing as today is World Food Day the rad people over at KFC wanted to show you some of the children whose lives have been improved by those tiny R2 donations. At the end of the day, R2 is really not that much if you can afford to eat at KFC in the first place… but to these children, that R2 is the difference between having 1 meal during the day and not eating at all.

Throughout World Hunger Month KFC are trying to push for more South Africans to commit to Adding Hope every time they make an order. They have created a website to profile some of the children that they’ve been helping and to also ask these kids what’s important to them. These kids in the video are absolutely adorable! Even they know that food is a very basic necessity for growing children who are expected to learn and play at school.

Can you believe that 3,165 million children in South Africa live with household hunger? Malnutrition is associated with more than half of all childhood deaths in our country. It’s a scary and overwhelmnig statistic. It’s easy to feel helpless. So why don’t you Add Hope the next time you order at KFC :)

They’ve already raised over R210 million over the last 6 years, and currently feed over 70 000 children every month, like i mentioned before. I’m not sure what the stats are on how many people are actually adding the R2 to their orders, but i’m sure its nowhere near 50%. Imagine if every 2nd person at KFC Added Hope! Think of all the children we could be feeding!

Just in case you’re wondering where your money will be going, these are the reputable organizations that help KFC feed those 70 000 children every month:

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